You Are Currently Viewing Windows 11’S Edge Is Trying To Dissuade Users From Downloading Chrome In 2023

Windows 11’s Edge is trying to dissuade users from downloading Chrome in 2023

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Microsoft’s newest determined transfer to get individuals to make use of Chromium-based Edge on Home windows 11 goes to harass some customers. Microsoft is now displaying a warning to Home windows 11 customers once they attempt to set up Google Chrome utilizing Chromium-based Edge

In each steady builds of Home windows 11 and Microsoft Edge, we’ve noticed a brand new popup alert making an attempt to discourage customers from downloading Chrome.

Again when Home windows 10 was launched, customers most popular Chrome or Firefox over Microsoft Edge on Home windows, which led Microsoft to revamp the browser utilizing Chromium open-source engine. Edge is now a way more engaging internet browser, however the tech large has been getting determined in its try and get you to make use of its new internet browser

Microsoft has discovered one other technique to discourage customers from downloading Chrome – this time by popping up a brand new message in Edge’s toolbar that asks you to maintain utilizing Edge for higher safety.

As you may see within the above screenshot, this “browse securely message” pops up within the steady construct of Edge and it solely targets customers visiting Chrome’s obtain web page, so that you gained’t get the identical alert for those who attempt to set up Firefox, Vivaldi or Opera.

“Microsoft Edge runs on the identical expertise as Chrome, with the added belief of Microsoft,” the message reads.

It additionally features a button titled “browser securely now” which redirects customers to a webpage highlighting efficiency, safety and different advantages of Edge over different browsers.

This message gained’t seem for most individuals utilizing Edge steady for the time being (until they’re a part of the A/B testing group). In our checks, we noticed that the notification alert is triggered by a server-side replace, so it has nothing to do with the construct revision variety of Home windows 11.

It’s additionally price stating that the alert seems when customers attempt to go to Chrome’s obtain web page utilizing any search engine (Bing or Google itself).

In fact, Home windows 11’s new alert gained’t forestall customers from putting in Chrome, however the message is clearly designed to discourse customers from making an attempt Chrome which is much less safe than Edge (in line with Microsoft). This may be thought-about deceptive by some of us as each browsers use the identical underlying tech.

Curiously, Microsoft Edge nagging is at the moment unique to Home windows 11, so customers on Home windows 10 gained’t see the alert, no less than for now.

Whereas Microsoft’s sensible is unethical, let’s not neglect that Google is responsible of utilizing related ways in opposition to its rivals.

Google has all the time used its well-liked companies to scare individuals away from utilizing Edge. In early 2020, Google quietly up to date its Chrome internet retailer with a safety alert to scare Edge customers into switching to Chrome.

Likewise, “swap to Chrome” adverts nonetheless seem once you go to Google companies like Search, Gmail or Drive.